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Made in Germany for Asia

Mission to Asia

Communication. Made in Germany for Asia.

We are living in what many are now calling the 'Chinese Century'. For German businesses, emerging opportunities in China have sprouted across a range of industries, market sectors and geographic locations. Our objective is to create a content mix that sets you apart from your competitors and attract Chinese customers. We:

  • CONNECT – understand the customer and all market conditions.
  • ENGAGE – adapt the communication to address local needs.
  • SUCCEED – benchmark activities and refine the output.

The HYBRAND Factor

Consulting. Made in Germany for Asia.

HYBRAND is Germany's first full-service agency to provide professional services for German manufactures who wish to expand to the Asian markets. Based in Hamburg we employ marketing specialists from Germany and various Asian countries, who understand both the clients' needs and the local markets. We leverage our experience and knowledge to the advantage of your brand.

Winning in China

Brand awareness. Made in Germany for Asia.

The label "Made in Germany" evokes perceptions of quality, efficiency and trust. But although a German brand is highly successful here, there is no guarantee that it will be successful in China. Why? Linguistic, cultural differences are monumental barriers especially for those without offices throughout China.

Local distributors and importers may offer a good sales platform but they tend to be poor in solving marketing challenges. HYBRAND can resolve this dilemma.

German brand owner
Your brand is successful in Germany. We'll make it fit for China.
Europe to Asia
Local distributor
Your distributor can focus on his job. Improving distribution.
Chinese customer
We'll sharpen customer awareness and build brand desire.

Made in Germany for Asia

What makes HYBRAND the best in the industry.

HYBRAND is the first agency to provide professional services for German manufacturers who wish to expand to the Asian markets. We employ marketing people from Asia who live in Hamburg. They know their markets and can use this knowledge to the advantage of your brand.

We offer first-class digital communication in Asia. From holistic brand consulting and strategy to implementation from a single source. Our experienced team of experts provide advice and creations to improve your marketing in China. Our services include:


  • Market Analysis
  • Consumer Segmentation
  • Media Planning
  • Competitor Analysis
  • Distribution channel & Store checks

Social Media

  • Social Media account setup & management
  • Content strategies & creation
  • Word-of-Mouth Monitor


  • Domain registration & hosting
  • Website development & adaption
  • Translations & copywriting
  • Search Engine Marketing (SEM) SEA / SEO


  • Corporate design
  • Communication Strategy
  • Creative Strategy
  • Video, Banner, Mobile website Development
  • Print, Posters, Coupons, Salesfolder


  • Analytics
  • Reviews
  • Clippings

Know-how is measurable

Study the past if you divine the future.

Asian Credential

The best proof is experience.

  • flexi
  • Montblanc
  • Kaldewei
  • Cavendish & Harvey
  • Axent